Legal notice

Who publishes this site

Everything here is researched, written and kept tidy by a small editorial outfit working independently, with no brief from the brand.

Why it exists

To explain the gum pen, how it goes on and what is inside it, then point would-be buyers towards the partner retailer.

Order records

We have none. Nobody here can look an order up, change it or call it off, because orders never cross our desk.

Queries over a parcel that hasn’t turned up, a payment or getting money back needs to go to the retailer, whose details appear as you check out. All we could do is send you back their way.

What this site is not

Three distinctions deserve spelling out first.

Not the brand, nor its spokesperson

Dentiwelle itself does not run this website, and nothing here is said on the brand’s behalf. Neither the maker nor whoever owns the trade mark has appointed us, given us authority or approved our wording. At most, a run-of-the-mill affiliate scheme may connect us.

Not an online shop

Nobody can buy from these pages directly. Specifically:

• you won’t come across a basket, a card form or a checkout here,
• we will never ask for bank details, a delivery address or other purchase information,
• we hold no pens in stock and dispatch nothing,
• pressing “Buy now” simply carries you across to the retailer, and no order exists until you complete one there.

The retailer is your only point of contact for purchases

Whatever you buy, the deal is struck with the retailer you land on and no one else. It sets what you finally pay, takes the money, posts the parcel and honours your statutory rights, cancellation among them, under whatever sale conditions it publishes. Its name and those conditions appear at its own checkout and again in the confirmation message after you order. Keep that message safe: if something goes wrong, it proves what you bought and when. We own no part of the retailer and cannot see its customer records.

Affiliate disclosure

Commission keeps the site going, and nothing more. Here is how it works: a visitor clicks through from here, buys from the retailer, and a percentage of that sale finds its way back to us.

The retailer pays that percentage from its own margin. You will not see it added anywhere on your receipt, and you would pay precisely the same had you gone to the shop directly.

Britain’s rulebook for non-broadcast advertising, the CAP Code, asks that marketing be obvious as marketing. Taking that to heart, we would ask you to view these pages as sales material, rather than as an even-handed appraisal.

Hosting

Our files sit on servers belonging to a US company.

Hosting firm

Cloudflare, Inc.

Head office

101 Townsend St., San Francisco, CA 94107, United States

Online at cloudflare.com. All Cloudflare does is serve the pages up to your browser: it has no hand in deciding or drafting a single line of them.

Prices, offers and descriptions

Pictures, pack contents, prices, reductions and whether stock is available are all copied across from what the retailer shows. Take them as a pointer only: the retailer may alter any of it at short notice, and nobody is obliged to tell us.

If our figures and the retailer’s ever part company, the retailer’s win. So before you pay, glance over its checkout for the final total, any delivery cost, how many pens you’ll receive and the date the promotion finishes.

The product and its use

Legally speaking, Dentiwelle counts as an oral cosmetic, which places it outside the categories of medicines and medical devices. Please don’t mistake anything written here for clinical advice, and don’t expect any result to be guaranteed.

Think of the gel as a finishing step, added once your usual routine is done. Brushing, flossing and trips to the dentist or hygienist all continue as normal. It is meant for the gumline and must stay inside your mouth: never swallow it.

It’s designed for grown-ups, so keep it somewhere little hands can’t get to. Should soreness or an odd reaction crop up, stop at once, then rinse your mouth out with cold tap water. Anyone with a gum condition, or who is pregnant or breastfeeding, ought to have a word with their own dentist first.

Text, images and trade marks

All the writing, the page design and the underlying code were created specially for this site, which makes them its publisher’s outright. Lifting even a sentence or two needs our written say-so.

The Dentiwelle name, pack photography and similar brand assets are the rights holders’ own, not ours. They are shown so that it is clear which product we are talking about, and that is all: their appearance implies no tie-up with those holders and no seal of approval from them. Anyone holding such rights who is unhappy with something we have published is welcome to ask for it to come down, and we will look at any such request promptly.

Limitation of liability

We go over these pages every so often and freshen them up. Even so, mistakes can slip through, information can go stale and the site may occasionally be unreachable, and we cannot rule any of that out. We accept no responsibility for slips, downtime or decisions made purely on the strength of what you read here.

The moment the redirect lands you with the retailer, matters are out of our hands. How it prices, how quickly it delivers and how well it serves you are for the retailer alone to answer for, which is why we can make no promise about your order going smoothly, or about how the product works out for you.

Outside websites we happen to link to work likewise: what they publish and how they handle data is their affair, and choosing to visit is yours. Nothing here seeks to exclude liability that cannot lawfully be excluded in England and Wales.

Privacy and visitor statistics

Reading the site needs no sign-up, password or form, so you never hand anything over. So we have no idea who you are, and neither your name nor your address nor any way of reaching you ever comes our way.

Visits are tallied by Cloudflare’s Web Analytics tool, which sets no ad-tracking cookies whatsoever and keeps no file on individual readers. We see overall figures, page views for example, and nothing that could single a person out.

With no personal information held about you, the UK GDPR gives us nothing to amend or erase on your behalf. Whatever you hand over to the retailer, or with whoever processes its card payments, comes under their privacy policies, which explain what you are entitled to and the way to go about it.